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It is how he governs. He will do whatever it takes to make sure children and families are safe, healthy, and able to thrive. Every child, every resident, every family deserves a Wisconsin full of opportunity.Because at the end of the day, David Crowley knows what it feels like when the basics are out of reach — and what it looks like when a community finally gets what it needs. That is the governor he will be for every Wisconsinite.

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<h3>Meet David.</h3>Learn how David Crowley is going to deliver results for working families as Wisconsin’s next Governor.

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Opportunity is what lets people build a life they can count on: a strong start in school, a clear path to a good-paying job, and the stability to stay in Wisconsin and thrive.

OPPORTUNITY

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<h2 style="text-align: center">David in the State Legislature</h2>In 2016, at just 30 years old, he was elected to the Wisconsin State Assembly, becoming Chair of the Wisconsin Legislative Black Caucus and the Milwaukee Delegation as a freshman legislator.In the Capitol, David hit the ground running — and got things done:

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Those lessons carried into his first elected office as a State Representative, where he fought for housing, criminal justice reform, and reproductive freedom. And now, in his second term as Milwaukee County Executive, David has proven that strong, results-driven leadership can bridge divides, delivering for one-sixth of the state's entire population and building a record that no other candidate in this race can match.Now in his second term as Milwaukee County Executive, David has proven that strong leadership can bridge divides.

His father worked as an electrician and his mother worked in the service industry, while both battled addiction and mental health struggles. David never knew if he would come home from school to find his family's belongings on the curb due to another eviction, food in the kitchen, or the heat and lights still on. He learned early that hard work alone isn't always enough. That when systems fail, families feel it first.

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<h2>David as Milwaukee County Executive</h2><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/f6d749d5-0d17-43b3-a8b4-0942deffd562/f6d749d5-0d17-43b3-a8b4-0942deffd562.png?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C1024%2C576&amp;w=1500" alt="A photo of David being sworn in as County Executive" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">David Crowley didn’t just make history as the youngest and first Black County Executive in Milwaukee County—he made government work for the people.In one of the toughest governing environments in the state, Crowley didn’t just issue press releases - he delivered real results that improved lives across the county.In April 2024, Milwaukee County voters gave David an overwhelming vote of confidence — re-electing him with 85% of the vote.

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David’s Record as Milwaukee County Executive

<h3>Expanding Affordable Housing</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/32bb62df-68d6-4103-8927-e85171f16259/32bb62df-68d6-4103-8927-e85171f16259.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C8090%2C5393&amp;w=1500" alt="David standing outside of a house with two homeowners" caption="" align="left" alignwidth="40" tiltdirection="left" variant="framed">David understands that access to affordable and attainable housing matters in every community in Wisconsin. Since taking office, Milwaukee County has invested over $45 million in housing, backed seven County-supported affordable housing developments, and is laying groundwork for more. He spearheaded a $6 million initiative in King Park to build 120 rent-to-own homes — equipping residents with financial counseling and a clear path to homeownership after 15 years. And he’s invested over $60 million to prevent evictions, including launching Eviction Free MKE to provide free legal help for low-income families. Under his leadership, Milwaukee County has led the nation in preventing homelessness — recording the lowest per-capita rate of unsheltered homelessness in the country and saving taxpayers over $30 million through a Housing First model that’s defying national trends.

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David Crowley has never forgotten why he ran for office. As a husband, a father, and a lifelong public servant, he's spent his career turning campaign promises into real results for working Wisconsinites.

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<h2>Leadership That Delivers, Not Just Promises</h2>David believes we must start building again — smarter, faster, and closer to the people. Whether it’s housing, health, climate, or public safety, the public isn’t asking for a politician that “cares” more. They’re asking for a leader that delivers better. Abstract ideology doesn’t move the needle; tangible change does.Now, David Crowley is ready to bring this same proven leadership to every corner of Wisconsin — as the fighter this moment demands. He’s not running to wait out legislative obstruction. He’s running to confront it, beat it, and deliver for the people who’ve been ignored for too long.David has governed where it’s hardest: in communities squeezed by broken budgets, strained services, and underinvestment from the halls of power. His record is a blueprint for how Democrats must lead: with an urgent focus on real outcomes that rebuild public trust and make all of our lives better.

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Explore Badger Basics — David's plan for Wisconsin built on Affordability, Care, and Opportunity to move our state forward.

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<h3>Balancing Budgets and Fiscal Stability</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/667dc996-ad3e-4ab1-a5dc-1c1e45a91809/667dc996-ad3e-4ab1-a5dc-1c1e45a91809.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C1024%2C683&amp;w=1500" alt="A photo of David in a boardroom" caption="" align="left" alignwidth="40" tiltdirection="left" variant="framed">As County Executive, David Crowley has balanced budgets, reformed pensions, and promoted fiscal stability.&nbsp;He led on the passage of Wisconsin Act 12, a landmark bipartisan revenue reform that was the first major overhaul of state-local revenue sharing in over two decades. The law increased shared revenue for municipalities and counties across Wisconsin, empowering them to invest in essential services like public safety, EMS, and road repair. For Milwaukee County and the City of Milwaukee, Act 12 was a financial lifeline. It authorized a local revenue option to stabilize services and fixed a decades-old pension crisis. On top of these reforms, Crowley delivered the largest property tax cut in county history.In a time of divided government, David keeps delivering results. Most recently, David secured a bipartisan funding boost in the state budget that directly supports Milwaukee County—despite a Republican-controlled legislature. No small feat, this deal locks in millions for essential local services—public safety, transportation, and housing programs—and cements the gains of Act 12 with long-term state backing. It’s another reminder: while others talk, David delivers.

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Care means meeting people where they are — before the crisis, not after. Badger Basics ensures every Wisconsin family can access the health care, mental health support, and child care they need to stay healthy, stable, and whole.

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<h3>Jobs and Wages That Build Futures</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/a6efa232-c9e1-4d9f-b671-b2b868339055/a6efa232-c9e1-4d9f-b671-b2b868339055.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C8256%2C5504&amp;w=1500" alt="A photo of David talking to someone in an office" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">Crowley will grow an economy rooted in local ownership and union labor. He’ll take his Building Bridges Program statewide—revitalizing storefronts, activating commercial corridors, and creating jobs block by block. Every infrastructure dollar will support good-paying, local jobs and lift the trades with strong labor standards.<h3>Expanding the Middle Class</h3>As Governor, Crowley will modernize and expand apprenticeship programs—connecting young people and career-changers to opportunities in the trades, health care, green energy, and beyond. These aren’t just training programs; they’re pipelines to economic stability and lifelong opportunity.<h3>Entrepreneurship That Works Everywhere</h3>Crowley will make Wisconsin the best place in the Midwest to start and grow a small business — whether you're opening a bakery in Beloit, running a barbershop in Wausau, or launching a biotech startup in Eau Claire. He’ll streamline permitting across state agencies, cut red tape for local entrepreneurs, and expand access to affordable capital so more Wisconsinites can turn ideas into income. Crowley will double down on technical assistance and back community-based lenders who know how to reach the business owners big banks ignore. And he’ll use state incentives to prioritize storefront growth in commercial corridors, not just corporate subsidies. Because building an economy that works everywhere means making sure small businesses can thrive anywhere.<h3>Public Investments That Deliver</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/adf3826f-df5e-4f14-8df6-a88c39af0416/adf3826f-df5e-4f14-8df6-a88c39af0416.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C8058%2C5372&amp;w=1500" alt="A photo of David talking to two people in a restaurant kitchen" caption="" align="left" alignwidth="40" tiltdirection="left" variant="framed">Government should help create jobs—not just be a check cutter. Under Crowley’s leadership, public dollars will multiply opportunity. Investments in housing, health care, and climate resilience pay dividends across Wisconsin, with accountability and outcomes that families can feel. That means homes people can afford, care that’s easy to access, and family supporting jobs.<h3>Health Care That Reaches People</h3>Crowley will expand mobile outreach, addiction treatment access, and EMS innovations across the state—because everyone deserves care that shows up when and where it’s needed. His plan puts people first, removing barriers and delivering results.<h3>Affordable, Safe Housing Across Wisconsin</h3>Crowley will build and preserve affordable and attainable housing in rural, urban, and suburban communities alike. He’ll make it easier to get projects approved and ensure new housing is energy-efficient, resilient, and affordable to working families.<h3>Strong Schools and Early Learning</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/8a1b4ddb-90f7-4bb4-b92b-6ec76a42ab9a/8a1b4ddb-90f7-4bb4-b92b-6ec76a42ab9a.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C8256%2C5504&amp;w=1500" alt="A photo of David reading to a child" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">Crowley’s plan includes universal early childhood education, new investments in public schools, and closing the special education reimbursement gap. He’ll ensure that every child has a launchpad to success—whether through college, technical school, apprenticeships, or direct-to-career pathways.<h3>Climate Action That Creates Jobs</h3>Climate action is economic investment. Crowley will invest in solar, energy retrofits, and clean infrastructure that creates thousands of union jobs across Wisconsin. He’s already cut emissions nearly 50% in Milwaukee County—now he’s ready to take that impact statewide.<h3>Connected Communities</h3>Crowley will finally close Wisconsin’s broadband gap, repair roads, and expand transit where it’s needed — so that every community can connect to jobs, school, health care, and each other. That means investing in regional transit that links rural towns to economic centers, restoring service cuts that have left communities stranded, and building a modern transportation system that works for seniors, workers, and families alike. As County Executive, Crowley has already expanded bus routes, championed new transit corridors, and fought for federal infrastructure dollars to keep Wisconsin moving. As Governor, he’ll take that fight statewide — because no one should lose out on opportunity because of where they live or how they get around.<h3>Empowered Local Leadership</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/49874b34-12db-4540-9760-7c5a9fd78418/49874b34-12db-4540-9760-7c5a9fd78418.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C8047%2C5365&amp;w=1500" alt="A photo of David talking to someone in a hallway" caption="" align="left" alignwidth="40" tiltdirection="left" variant="framed">Through smart revenue reform, Crowley will ensure local governments have the tools and funding to serve their residents — while lowering property taxes and re-empowering local decision-making. That means giving communities the resources to invest in what matters most: well-trained police and fire departments, reliable public works, responsive local services, and the ability to shape their own future without interference from Madison. As County Executive, Crowley successfully secured new state revenue tools for local governments, fought to restore local control, and delivered balanced budgets that protect public safety and expand services. As Governor, he’ll finish the job — because no one knows what a community needs better than the people who live and lead there.<h3>A Democracy That Includes Everyone</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/5ece064a-5e6e-4ef2-955d-38302f79cdcf/5ece064a-5e6e-4ef2-955d-38302f79cdcf.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C8256%2C5504&amp;w=1500" alt="A photo of David smiling with two others in a grocery store" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">Crowley will protect voting rights, push for nonpartisan redistricting at every level, and strengthen the systems that ensure every voice is heard—because democracy only works when it works for all of us.These are not slogans. They’re a blueprint. David’s campaign is about delivering real, measurable improvements in people’s lives—jobs, homes, care, education, and trust in the institutions that serve us.Because the people closest to the pain should be closest to the power. And under David Crowley’s leadership, they will be.<h3>Accessible Childcare for Wisconsin Families</h3>Crowley believes every family deserves access to safe, affordable, high-quality child care. As Governor, he will champion long-term investments that stabilize providers, expand early childhood programs, and ensure working parents never have to choose between earning a paycheck and caring for their children. Crowley will prioritize raising subsidy rates so families can afford care, supporting providers so they can keep their doors open, and growing pre-K readiness programs that give every child a strong start. By making child care more accessible and dependable, Crowley will strengthen Wisconsin’s workforce, support parents, and give every child the foundation to thrive.

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David Crowley’s campaign is built on one goal: improving life for working Wisconsinites. That means modern solutions that create jobs, support families, and deliver opportunity in every zip code—from rural townships to urban neighborhoods.

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David Crowley is running to be a Governor for All of Us.As County Executive, he’s brought people together and delivered real results for Wisconsinites — and now, he needs your help to build momentum.David started his journey as a community organizer, so he knows firsthand that real change starts from the ground up. He understands the power of people coming together — and he’s building this campaign the same way.Whether it’s knocking doors, making calls, or helping at events, your time and energy can make a big difference.Sign up to volunteer and join a grassroots movement that’s building a stronger, more united Wisconsin — for All of us.Let’s get to work. Together.

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<h2>HOUSING | Build More, Expand Ownership, Keep People Housed</h2>Build more housing statewide<ul><li>Support zoning flexibility so duplexes, fourplexes, ADUs, and small multi-unit buildings can be built where people already live and work. Wisconsin can allow these housing types "by right" — without special permits or neighborhood hearings — through incentive grants that reward cities for updating their codes — and, where necessary, state legislation that ensures no community is left behind by outdated zoning rules. ADUs are especially practical, adding units on already-developed land without new infrastructure costs.</li><li>Convert unused commercial and industrial space — empty offices, dead strip malls, underused warehouses — into apartments and mixed-use housing. State adaptive reuse tax credits, streamlined permitting, relaxed parking minimums, and "conversion-ready" zoning overlays can reduce cost and uncertainty for developers. Environmental remediation support would be key for older industrial sites in cities.</li><li>Provide planning and predevelopment support to move projects from idea to construction faster. WHEDA could expand predevelopment loan programs to cover early architectural, engineering, and legal costs before financing is secured. One-stop permitting offices and pre-approved standard building designs would cut years off the typical 3–7 year timeline from concept to groundbreaking.</li><li>Expand apprenticeship and workforce pipelines so Wisconsin has the workers to build at the scale we need. Partnerships between unions, employers, and technical colleges can grow registered apprenticeship programs in carpentry, electrical, plumbing, and HVAC. Pre-apprenticeship pathways for career changers, returning citizens, and recent graduates will grow the workforce where it's most constrained.</li></ul>Expand affordable homeownership and protect starter homes<ul><li>Increase funding for the Housing Cost Reduction Initiative for down payment assistance and wealth-building through homeownership.</li><li>Make Housing Cost Reduction Initiative dollars more flexible so funding can shift to where demand is highest — getting help to families faster instead of sitting unused.</li><li>Give municipalities the option to set guardrails on bulk investor purchases of single- and two-family homes — because starter homes should go to first-time buyers, not corporate investors buying up neighborhoods.</li></ul>Keep people housed and prevent homelessness<ul><li>Strengthen eviction prevention and pair it with eviction diversion so a temporary setback doesn't become a life-altering loss.</li><li>Expand rapid rehousing and bring Housing First to every corner of Wisconsin — funded through a combination of existing federal Medicaid matching dollars, state investment, and the proven cost savings the model generates. Milwaukee County saved taxpayers $30 million doing it. Wisconsin can too.</li><li>Improve housing voucher programs with landlord incentives, faster processing, and fewer barriers for tenants.</li></ul>Lower housing-related costs<ul><li>Expand weatherization and home repair programs to cut monthly bills and keep older housing stock livable.</li><li>Strengthen consumer protections so families aren't destabilized by unfair utility practices or shutoffs during extreme weather.</li><li>Expand property tax relief by strengthening homestead credit eligibility — especially for seniors and working families.</li></ul>

Housing

<h2>GOOD JOBS &amp; ECONOMIC JUSTICE FOR WORKERS &amp; SMALL BUSINESS | A Wisconsin That Works for Everyone</h2>Raise the minimum wage — at least $15<ul><li>Raise Wisconsin's minimum wage immediately to $15 an hour and raise it to $20 an hour by 2030.</li><li>Establish clear protections so large employers can't restructure, reclassify, or reduce hours to avoid the wage floor. Workers come first.</li></ul>Repeal Act 10 and restore workers’ rights<ul><li>Repeal Act 10 and restore full collective bargaining rights for public sector workers — because Scott Walker's attack on Wisconsin's labor movement was wrong then and its damage is still being felt today.</li><li>Stand firmly with unions — public and private — because when workers have power at the table, everyone does better.</li><li>Protect workers' right to organize, bargain, and strike without fear of retaliation.</li></ul>Building Bridges statewide<ul><li>Scale and expand the small business support program Building Bridges statewide — taking what worked in Milwaukee County and bringing it to every community in Wisconsin, from urban corridors to rural main streets.</li><li>Partner with UW Campuses, UW Extensions, and Wisconsin Technical Colleges to connect new graduates with local small businesses — giving students real-world experience and giving businesses access to talent and technical assistance they couldn't otherwise afford.</li><li>Provide grants and hands-on support to small businesses.</li></ul>Remove barriers for entry, restore futures<ul><li>Expand state pardons so people can move forward after they have paid their debt to society, so they can find jobs, find housing, and stay out of the cycle of poverty and reincarceration that holds individuals and communities back.</li><li>Strengthen reentry pathways by partnering with employers and schools on education and training in prison that give returning citizens a real shot — not just a pamphlet.</li><li>Expand reskilling programs for adults returning to the workforce, so losing a job or losing time doesn't mean losing your future.</li></ul>Remove barriers for entry, restore futures<ul><li>Make Wisconsin a leader in passenger rail by investing in and expanding service connecting Milwaukee, Madison, and Green Bay — and building toward a statewide network that keeps Wisconsin competitive.</li><li>Support federal and regional partnerships to bring high-speed and commuter rail to Wisconsin's major corridors — finishing what Scott Walker walked away from and stuck Wisconsin with a huge bill.</li><li>Treat rail as economic infrastructure — connecting businesses to markets, workers to jobs, students to campuses, and communities to opportunity across every region of the state.</li><li>Establish regional transit authorities so communities across Wisconsin have the tools and funding structures to build and sustain public transportation systems that actually work for them.</li></ul>

<h2>HEALTH CARE | A Simpler System That Meets People Where They Are</h2>No Wrong Door — One entry point, real help<ul><li>Implement a statewide No Wrong Door health system so the first call for help connects someone to the right support — mental health, substance use treatment, or medical care — without referrals or runaround.</li><li>Put mental health navigators in all 72 counties to help families find treatment and stay connected to care.</li><li>Build behavioral health urgent care clinics and crisis centers across Wisconsin so people have a safe place to go before a crisis becomes a tragedy.</li></ul>Meet people where they are, especially in rural Wisconsin<ul><li>Expand telehealth so care is available without losing a day of work or driving an hour each way.</li><li>Invest in mobile care and rural clinics to close access gaps and keep care local.</li><li>Deploy mobile crisis teams so trained clinicians can respond with or alongside police, freeing law enforcement to focus on fighting crime and keeping neighborhoods safe.</li></ul>Modernize BadgerCare — A true public option<ul><li>Open BadgerCare enrollment to any household that wants it, using federal Medicaid matching funds to cover portions of cost.</li><li>Use a sliding-scale premium based on income, with targeted subsidies for small businesses, farmers, gig workers, single parents, and college students.</li><li>Make BadgerCare comprehensive — medical, dental, and vision — focused on preventive, primary, and mental health care.</li><li>Ensure no one is out of network by supporting provider participation with incentives, especially for rural communities.</li></ul>Rights and protections<ul><li>Enshrine reproductive freedom in Wisconsin law, including abortion access.</li><li>Protect evidence-based health care and adoption rights for LGBTQ+ families, and enshrine marriage equality in state law.</li><li>Strengthen domestic violence prevention and crisis support across rural and urban Wisconsin.</li></ul>Safety and violence prevention<ul><li>Invest in violence intervention (community and intimate-partner violence) and prevention strategies alongside mental health and substance use support.</li><li>Support common-sense gun safety: universal background checks, safe firearm takeback options, and accountability for violent offenders, especially in domestic violence situations.</li><li>Expand harm reduction tools including free gun locks to prevent injury and save lives. </li></ul>

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As Governor, David Crowley will deliver:

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<h3>Prioritizing Safe Communities and Real Public Safety</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/92f0b459-6ca5-4c51-a91e-401abd3cf1e5/92f0b459-6ca5-4c51-a91e-401abd3cf1e5.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C1024%2C683&amp;w=1500" alt="" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">David launched Milwaukee County’s Vision Zero initiative to eliminate traffic deaths by 2037, funded over 500 infrastructure improvements, and deployed 19 harm reduction vending machines stocked with naloxone and prevention supplies. He reinvested over $25 million in opioid settlement funds into treatment and prevention. Act 12 allowed local governments across Wisconsin to fund police, fire, EMS, and justice systems — and Crowley used that flexibility to strengthen public safety from dispatch to reentry.

Public Safety

One goal: make Wisconsin work for every family. David Crowley's plan tackles the real costs crushing working people — housing, energy, childcare, and healthcare — with modern solutions that create jobs and deliver opportunity in every zip code.

<h3>Modernizing Public Health and Securing Resources Statewide</h3>Crowley’s administration brought in more than $100 million in state and federal aid to expand health care access, invest in safer housing, and modernize transit. During the pandemic, his administration implemented a nationally recognized COVID-19 dashboard–the first in the nation to track COVID-19 data by race and ethnicity. Crowley also led a new innovative emergency medical services initiative offering whole blood transfusions in the field for injured patients, making Milwaukee County’s Emergency Medical Services the first in Wisconsin to offer this care.

Public Health

<h2>ENERGY | Cut Bills, Cut Red Tape, Make the Grid Work for Families</h2>Make Big Tech Pay for the Grid, Not Wisconsin Families<ul><li>Require large data center developers to invest in Virtual Power Plants (VPPs), coordinating home batteries, smart appliances, and distributed storage, as a first-resort strategy before seeking approval to build new fossil fuel generation. This approach will bring hundreds of megawatts online in months at a fraction of the cost of new gas plants and benefit consumers.</li><li>Require mega-users like data centers to pay the full cost of grid upgrades they drive.</li><li>Establish clear environmental guardrails on water usage, energy sourcing, stringent energy-efficiency building codes, and emissions so data center growth doesn't come at the expense of Wisconsin communities or natural resources.</li></ul>Make efficiency affordable now<ul><li>Require Focus on Energy rebates to show up as instant discounts at checkout, not paperwork months later.</li><li>Offer grants and targeted tax incentives for insulation, efficient appliances, and modern heating and cooling, replacing incentives that the Trump Administration and republicans in Congress cut.</li><li>Use regional and statewide bulk-purchase partnerships to reduce upfront costs for heat pumps, furnaces, solar, home batteries, and insulation.</li></ul>Solar made simple, especially for renters<ul><li>Legalize safe plug-in balcony solar kits up to 2 kW.</li><li>Strengthen solar access so landlords and HOAs can't unreasonably block safe, code-compliant solar.</li><li>Standardize rooftop interconnection and require utilities to publish hosting-capacity maps.</li><li>Requires municipalities and counties to adopt automated residential solar permitting systems.</li></ul>Accountability and fairness<ul><li>Establish a Wisconsin Energy Accountability Office to audit rates and protect families from overcharges.</li><li>Extend rebates and on-bill programs to Main Street businesses, farms, and manufacturers.</li></ul>Support Energy Innovations<ul><li>Support the responsible expansion of nuclear energy as part of Wisconsin's clean energy future — including next-generation and small modular reactor technology — because reliable, carbon-free baseload power is essential to a grid that works for families and businesses.</li><li>Advance geothermal energy development in Wisconsin as a proven, carbon-free baseload resource — because a resilient energy future requires a diverse portfolio of reliable clean power that isn't subject to weather variability or fuel supply disruptions.</li><li>Lift outdated barriers to energy development in Wisconsin, so the state can be part of the national conversation on next-generation energy, not left out of it.</li></ul>

Born and raised in Milwaukee’s 53206 zip code — one of the most incarcerated, under-resourced communities in the country — David’s early life was marked by economic hardship, family struggles, and a community abandoned by the systems meant to support it.

<h3>Cutting County Carbon Emissions by Nearly Half</h3>Under David’s leadership, Milwaukee County created its first-ever climate action plan and has already reduced emissions by 48%, well ahead of 2030 targets. He has invested in electric buses, added green infrastructure in parks, upgraded County facilities to include emission cutting LED lighting, and made climate investments that prioritize job creation and resilience.

Carbon Emissions

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<h4 style="text-align: center;">Milwaukee Mayor Cavalier Johnson LaCrosse Mayor Shaundel Washington-Spivey South Milwaukee Mayor Jim Shelenske Shorewood Village President Ann McKaig Assembly Assistant Democratic Leader Kalan Haywood II State Representative Christine Sinicki State Representative Margaret Arney State Representative Priscilla Prado State Representative Sequanna Taylor Former Representative Amanda Stuck Former State Senator Nikiya Dodd Milwaukee County Board Chairwoman Marcelia Nicholson Milwaukee County Comptroller Liz Sumner Milwaukee County Supervisor Priscilla Coggs-Jones Milwaukee County Supervisor Shawn Rolland Milwaukee County Supervisor Sheldon Wasserman Milwaukee County Supervisor Sky Capriolo Milwaukee County Supervisor Willie Johnson</h4><h4 style="text-align: center;">Trempealeau County Supervisor Jeanne Nutter Milwaukee Common Council President José Pérez Glendale Alderman Philip Bailey Milwaukee Alderwoman Andrea Pratt Milwaukee Alderwoman Larresa Taylor Milwaukee Alderwoman Milele Coggs Milwaukee Alderman Bob Bauman Milwaukee Alderman DiAndre Jackson Milwaukee Alderman Lamont Westmoreland Milwaukee Alderman Mark Chambers Milwaukee Alderman Russell Stamper DNC Representative Alex Lasry</h4>

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<h3>Supporting Small Businesses and Revitalizing Local Economies</h3>David launched the Building Bridges Small Business Program, a first-of-its-kind effort to grow storefront businesses, activate commercial corridors, and create local jobs across Milwaukee County. The program provides grants to small, brick-and-mortar businesses in partnership with municipal governments — with investments targeted in every one of the County’s 19 municipalities. It’s a blueprint for how state and local governments can work together to build stronger communities from the ground up.

Small Business

<h2>CHILD CARE AND EARLY DEVELOPMENT</h2>Child Care Built to Be a Sustaining Infrastructure and Promise<ul><li>Wisconsin shouldn't build a government-run daycare system from scratch. Instead, we'll fund and coordinate the providers already doing the work — home-based providers, nonprofit centers, Head Start programs, and tribal early childhood programs — under one unified system with guaranteed access and capped costs for families. Universal access doesn't mean government-run — it means more public funds, delivered through the providers already serving Wisconsin families.</li><li>Guarantee every family with a child under five a subsidized childcare slot through a publicly funded network of existing providers — home-based, nonprofit, Head Start, and tribal early childhood programs — with no waitlists and capped costs, tracking supply by county and prioritizing rural areas and high-need communities first.</li><li>For families with children under five, costs are capped at 7% of household income — the state covers the rest through federal Child Care and Development Block Grant funds (CCDBG) and state investment. For four-year-olds, Pre-K is free to every family regardless of income — because the year before kindergarten is too important to leave to chance.</li></ul>Supporting the People Who Prepare The Next Generation<ul><li>Expand Birth to 3 and early childhood development programs to improve long-term health and educational outcomes.</li><li>Expand maternal health care including prenatal, postpartum, and fertility care to address Wisconsin's maternal health crisis.</li><li>Establish universal Pre-K for all three-year-olds, free to every family regardless of income, through public schools, community centers, and licensed providers.</li><li>Tie housing voucher programs to childcare access so families get stability on both fronts.</li></ul>Upstream Investments in our Children for the Future<ul><li>Build an early childhood education credential pathway beginning in high school that goes through technical colleges and UW campuses, tied to dual enrollment programs, so Wisconsin grows its own childcare workforce instead of losing it.</li><li>Set a provider reimbursement floor that covers the real cost of care so providers stop operating at a loss and workers stop leaving the field.</li><li>Improve adoption and foster care by auditing systems, supporting social workers, and cutting red tape for loving families.</li></ul>Rights and protections<ul><li>Enshrine reproductive freedom in Wisconsin law, including abortion access.</li><li>Protect evidence-based health care and adoption rights for LGBTQ+ families, and enshrine marriage equality in state law.</li><li>Strengthen domestic violence prevention and crisis support across rural and urban Wisconsin.</li></ul>Safety and violence prevention<ul><li>Invest in violence intervention (community and intimate-partner violence) and prevention strategies alongside mental health and substance use support.</li><li>Support common-sense gun safety: universal background checks, safe firearm takeback options, and accountability for violent offenders, especially in domestic violence situations.</li><li>Expand harm reduction tools including free gun locks to prevent injury and save lives. </li></ul>

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<h2>SCHOOL TO CAREER | Clear Pathways from the Classroom to a Paycheck</h2>Strong schools that don't rely on constant referendums<ul><li>Invest in robust, reliable K–12 funding year after year so schools can plan long-term instead of lurching from referendum to referendum.</li><li>Close the special education funding gap so every student gets what they need and districts aren't forced to cut other programs to make up the difference.</li><li>Recruit and retain great teachers by making Wisconsin a place where educators are paid fairly, respected professionally, and supported to do their best work.</li></ul>Earn-and-learn pathways for high-demand careers<ul><li>Expand apprenticeships, dual enrollment, and earn-and-learn partnerships starting in high school and continuing through technical colleges and UW campuses.</li><li>Build targeted loan repayment pipelines for high-need professions like nurses, teachers, and mental health workers in underserved communities; particularly Health Professional Shortage Area (HPSA) Designations.</li><li>Grow industry-aligned training programs so certifications and credentials lead directly to good-paying jobs, not dead ends.</li></ul>Dual enrollment that fast-tracks Wisconsin talent<ul><li>Strengthen and expand dual-enrollment partnerships statewide so students can take college or technical courses in high school — earning degrees, certifications, or licenses before they ever leave the classroom.</li><li>Let students graduate with college credit, industry credentials, or a two-year degree pathway already underway — cutting cost and time to career.</li><li>Tie dual enrollment to local workforce needs so communities grow their own talent instead of losing it.</li></ul>AI protections for students and their futures<ul><li>Establish a team in the State Health Department to coordinate enforcement, oversee platform compliance, and lead state efforts on online safety, AI oversight, and emerging technology policy as AI has become a health issue.</li><li>Establish an AI &amp; Children Commission including educators, parents, industry representatives, and youth voices.</li><li>Require platforms to disclose how their algorithms work, what content is being promoted to children, and what data is being collected.</li><li>Schools must disclose which AI tools are in use, their purpose, and data handling practices. Parents have the right to opt out of non-essential AI tools.</li><li>Minors’ data cannot be used to train commercial AI models or licensed to third parties under any circumstance; Ed-tech AI may only collect data directly necessary for stated learning outcomes, with strict retention limits.</li><li>Restrict AI companion and relationship apps for children under 13.</li><li>Require clear disclosures on any AI product designed to form emotional bonds with teenagers.</li><li>Zero-tolerance for deepfakes &amp; CSAM; criminal penalties for AI-generated child sexual abuse material and deepfakes targeting minors, equivalent to non-AI offenses.</li><li>Support transitioning to analog methods (i.e. removal of laptops in classrooms and cell phones). </li></ul>

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<h1 style="text-align: center;">Affordability. Care. Opportunity.</h1><h5 style="text-align: center;">These are the three core pillars of Badger Basics.</h5>When the basics are covered, families can plan. Businesses can hire. Communities can grow. And opportunity stops depending on luck.

Dozens of local organizations and leaders are standing together!

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<h3>Investing in People and Building an Economy That Works</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/f82b1e31-a817-4a4a-90f6-d724f91dccc3/f82b1e31-a817-4a4a-90f6-d724f91dccc3.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C1024%2C683&amp;w=1500" alt="A photo of David at a grocery store with two constituents" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">David expanded access to capital and technical support for small businesses, especially in communities long overlooked and underinvested. He brought in federal and state infrastructure funds that are fueling job sites and paychecks across the county. The result? Tens of thousands of new jobs since he took office—good-paying, union-backed, future-focused work. While others talked about inclusive growth, David delivered it.

Investing in People

David Crowley is running to be a Governor for All of Us.As County Executive, he’s brought people together and delivered real results for Wisconsinites — and now, he needs your help to build momentum.David started his journey as a community organizer, so he knows firsthand that real change starts from the ground up. He understands the power of people coming together — and he’s building this campaign the same way.Sign up to receive updates and join a grassroots movement that’s building a stronger, more united Wisconsin — for All of us.Let’s get to work. Together.

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<h3>Prioritizing Accessibility in Government to Get People What They Need</h3><img src="https://run.imgix.net/045a6f9f-9790-4841-85c6-f4ea63efb90b/3692bd4c-dfba-4abe-9cc7-b946f2f74332/3692bd4c-dfba-4abe-9cc7-b946f2f74332.jpeg?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C1024%2C683&amp;w=1500" alt="A photo of David at a picnic table with a family" caption="" align="left" alignwidth="40" tiltdirection="left" variant="framed">David’s administration implemented a No Wrong Door policy committed to serving everyone regardless of age or ability, no matter how they enter the system. When someone reaches out to Milwaukee County needing help, there is no wrong place to start the process.

Accessibility

To win, the democratic nominee must do three things: boost turnout in Milwaukee, grow margins in the suburbs, and hold the line in rural communities. David is the only candidate who can do all three with the results to prove it.

Affordability means controlling costs upstream instead of constantly bailing families out downstream. Badger Basics targets the two biggest drivers squeezing household budgets: housing and energy.

AFFORDABILITY

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David's results aren't just numbers — they're union members with better wages, families with more breathing room, and communities across Wisconsin that are stronger for it.

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Affordability

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David understands these challenges not just as policy issues, but as lived experiences. As a husband and father, he sees how these pressures play out at home. He and his wife, Ericka, are raising three daughters in Milwaukee, which keeps him focused on what policy really means at the kitchen table, not just in Madison.

While some Democrats build resumes in courtrooms or conference rooms, David has governed where it’s hardest: in communities squeezed by broken budgets, strained services, and underinvestment from the halls of power. His record is a blueprint for how Democrats must lead: with an urgent focus on real outcomes that rebuild public trust and make all of our lives better.

David's Record

Badger Basics

Building a Wisconsin That Works for All of Us.

David Crowley’s campaign is built on one goal: improving life for working Wisconsinites. That means modern solutions that create jobs, support families, and deliver opportunity in every zip code—from rural townships to urban neighborhoods.

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David Crowley’s campaign is built on one goal: improving life for working Wisconsinites. That means modern solutions that create jobs, support families, and deliver opportunity in every zip code—from rural townships to urban neighborhoods.

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As County Executive, he’s brought people together and delivered real results for Wisconsinites — and now, he needs your help to build momentum.

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CARE: Enshrine reproductive freedom in Wisconsin law, including abortion access.Protect evidence-based health care and adoption rights for LGBTQ+ families, and enshrine marriage equality in state law.Strengthen domestic violence prevention and crisis support across rural and urban Wisconsin.

Rights and protections

AFFORDABILITY: Support zoning flexibility so duplexes, fourplexes, ADUs, and small multi-unit buildings can be built where people already live and work. Wisconsin can allow these housing types "by right" — without special permits or neighborhood hearings — through incentive grants that reward cities for updating their codes — and, where necessary, state legislation that ensures no community is left behind by outdated zoning rules. ADUs are especially practical, adding units on already-developed land without new infrastructure costs.Convert unused commercial and industrial space — empty offices, dead strip malls, underused warehouses — into apartments and mixed-use housing. State adaptive reuse tax credits, streamlined permitting, relaxed parking minimums, and "conversion-ready" zoning overlays can reduce cost and uncertainty for developers. Environmental remediation support would be key for older industrial sites in cities.Provide planning and predevelopment support to move projects from idea to construction faster. WHEDA could expand predevelopment loan programs to cover early architectural, engineering, and legal costs before financing is secured. One-stop permitting offices and pre-approved standard building designs would cut years off the typical 3–7 year timeline from concept to groundbreaking.Expand apprenticeship and workforce pipelines so Wisconsin has the workers to build at the scale we need. Partnerships between unions, employers, and technical colleges can grow registered apprenticeship programs in carpentry, electrical, plumbing, and HVAC. Pre-apprenticeship pathways for career changers, returning citizens, and recent graduates will grow the workforce where it's most constrained.

Build more housing statewide

OPPORTUNITY: Scale and expand the small business support program Building Bridges statewide — taking what worked in Milwaukee County and bringing it to every community in Wisconsin, from urban corridors to rural main streets.Partner with UW Campuses, UW Extensions, and Wisconsin Technical Colleges to connect new graduates with local small businesses — giving students real-world experience and giving businesses access to talent and technical assistance they couldn't otherwise afford.Provide grants and hands-on support to small businesses — prioritizing those in distressed communities and&nbsp; rural areas — so they can grow, hire, and compete.

Building Bridges statewide

CARE: Implement a statewide No Wrong Door health system so the first call for help connects someone to the right support — mental health, substance use treatment, or medical care — without referrals or runaround.Put mental health navigators in all 72 counties to help families find treatment and stay connected to care.Build behavioral health urgent care clinics and crisis centers across Wisconsin so people have a safe place to go before a crisis becomes a tragedy.

No Wrong Door — One entry point, real help

AFFORDABILITY: Increase funding for the Housing Cost Reduction Initiative for down payment assistance and wealth-building through homeownership.Make Housing Cost Reduction Initiative dollars more flexible so funding can shift to where demand is highest — getting help to families faster instead of sitting unused.Give municipalities the option to set guardrails on bulk investor purchases of single- and two-family homes — because starter homes should go to first-time buyers, not corporate investors buying up neighborhoods.

Expand affordable homeownership and protect starter homes

OPPORTUNITY: Expand state pardons so people can move forward after they have paid their debt to society so they can find jobs, find housing, and stay out of the cycle of poverty and reincarceration that holds individuals and communities back.Strengthen reentry pathways by partnering with employers and schools on education and training in prison that give returning citizens a real shot — not just a pamphlet.Expand reskilling programs for adults returning to the workforce so losing a job, or losing time, doesn't mean losing your future.

Remove barriers for entry, restore futures

AFFORDABILITY: Expand weatherization and home repair programs to cut monthly bills and keep older housing stock livable.Strengthen consumer protections so families aren't destabilized by unfair utility practices or shutoffs during extreme weather.Expand property tax relief by strengthening homestead credit eligibility — especially for seniors and working families.

Lower housing-related costs

AFFORDABILITY: Strengthen eviction prevention and pair it with eviction diversion so a temporary setback doesn't become a life-altering loss.Expand rapid rehousing and bring Housing First to every corner of Wisconsin — funded through a combination of existing federal Medicaid matching dollars, state investment, and the proven cost savings the model generates. Milwaukee County saved taxpayers $30 million doing it. Wisconsin can too.Improve housing voucher programs with landlord incentives, faster processing, and fewer barriers for tenants.

Keep people housed and prevent homelessness

OPPORTUNITY: Repeal Act 10 and restore full collective bargaining rights for public sector workers — because Scott Walker's attack on Wisconsin's labor movement was wrong then and its damage is still being felt today.Stand firmly with unions — public and private — because when workers have power at the table, everyone does better.Protect workers' right to organize, bargain, and strike without fear of retaliation.

Repeal Act 10 and restore workers’ rights

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OPPORTUNITY: Invest in robust, reliable K–12 funding year after year so schools can plan long-term instead of lurching from referendum to referendum.Close the special education funding gap so every student gets what they need and districts aren't forced to cut other programs to make up the difference.Recruit and retain great teachers by making Wisconsin a place where educators are paid fairly, respected professionally, and supported to do their best work.

Strong schools that don't rely on constant referendums

AFFORDABILITY: Support the responsible expansion of nuclear energy as part of Wisconsin's clean energy future — including next-generation and small modular reactor technology — because reliable, carbon-free baseload power is essential to a grid that works for families and businesses.Advance geothermal energy development in Wisconsin as a proven, carbon-free baseload resource — because a resilient energy future requires a diverse portfolio of reliable clean power that isn't subject to weather variability or fuel supply disruptions.Lift outdated barriers to energy development in Wisconsin, so the state can be part of the national conversation on next-generation energy, not left out of it.

Support Energy Innovations 

AFFORDABILITY: Require utilities to offer on-bill financing for energy improvement tied to the meter, not the person.While charges are capped, so bills stay lower reflecting projected savings.Expand these options to rental housing so renters benefit too, not just homeowners.

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